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About Amazon Accelerate

Amazon Accelerate is Amazon’s premier annual seller conference. At this year’s Accelerate, you will:
    1. Hear directly from Amazon senior leaders about the new products, tools, and resources Amazon is launching to help you grow your business
    2. Learn from hundreds of Amazon subject matter experts in deep dive breakout sessions with live Q&A, and get your questions answered in one-on-one Seller Café appointments
    3. Connect directly with other sellers, learn from their success stories, and contribute your own unique perspective as part of a thriving community of sellers
    4. Participate in a personalized and immersive event experience, with a customized agenda based on your individual needs to Accelerate Your Selling Journey!

This year’s conference will offer two great options for your Accelerate journey: attend in-person in Seattle (limited seats available to current Amazon sellers only), or attend virtually from anywhere.

All attendees can access the same impactful content from mainstage and breakout sessions, plus enjoy multiple opportunities to network with other attendees and third-party service providers. Regardless of whether you attend in-person or virtually, mainstage and breakout session content will be available on-demand so you can catch-up on anything you missed live. While both in-person and virtual attendees have a chance to interact in our breakout groups and networking huddles, those attending in-person will also benefit from face-to-face networking with other sellers and Amazon during fun social events including the Welcome Block Party in the Seattle Center on Day 1, and the closing reception on Day 2. Virtual attendance is open to current sellers and anyone interested in learning more about selling in Amazon’s store; In-person attendance is reserved for current Amazon sellers.

Anyone interested in starting, scaling or growing their business on Amazon is invited to attend. Current sellers may attend in-person.

Yes. As long as in-person tickets are still available you are welcome to switch your registration to join us in-person as a current Amazon seller.

Amazon Accelerate 2022 will be held live at the Seattle Convention Center and broadcasted virtually, Wednesday, September 14, 2022 - Thursday, September 15, 2022.

Please view the Agenda At-A-Glance.

Registration can be started using the button below. Please click to register and select in-person or virtual. Register here

Amazon Accelerate Seller Café offers everything you’d expect at your local café, with a twist! Grab cookies and a coffee and connect with Amazon experts during this year’s in-person exclusive Seller Café experience. At Amazon Accelerate Seller Café, you will:

  • Enjoy a pre-scheduled, dedicated 1:1 Seller Café appointment.
  • Meet with an Amazon expert to discuss strategies to improve and grow your business or get assistance on resolving an issue.
  • Connect with subject matter experts who are trained on specialized topics including Advertising, Account Health Support, FBA, Global Selling, Deals & Promotions, and more!

If more attention to your question or issue is needed, your Amazon expert will escalate your case and work towards providing a quick resolution. Seller Café appointments are limited and offered first-come, first-served. Seller Café appointments will open in August, register today and be the first to hear when appointments are open!

Amazon Community Managers, the team behind Amazon’s new Twitter handle @amznsellerhelp, will be live on the virtual platform during conference break and lunch periods to network with attendees via 1:1 text chat. Community Managers will connect with virtual attendees to discuss selling on Amazon, answer general selling questions, and provide guidance on where and how to get support for your business.

Yes. To attend Amazon Accelerate 2022 in-person you must be at least 18 years of age by September 14, 2022. There is no age requirement for virtual conference access.

Early bird savings. Early bird in-person registration for this two-day conference is just $399 per in-person ticket. That's $100 off the regular in-person price of $499. Early bird registration ends August 14, 2022. In-person access is reserved for current Amazon sellers and will be first come, first serve until all seats are filled. Starting August 15, 2022 in-person registration is $499 (until all in-person tickets are sold).

In-person group discounts available. There is a Buy 3, Get 1 Free group registration discount available during registration. If you plan to use this, please plan to register all 4 attendees in the same registration submission, so that the discount can automatically apply.

Free virtual access. All are welcome to attend virtually for free.

Yes. There is a Buy 3, Get 1 Free group registration discount available during registration. If you plan to use this, please plan to register all 4 attendees in the same registration submission, so that the discount can automatically apply.

Yes. Regardless of whether you attend in-person or virtually, mainstage and breakout session content will be available on-demand so you can catch-up on anything you missed live.

Partner Connect Expo is a new program at Amazon Accelerate 2022, that will connect attendees with partner services offered by internal Amazon selling programs and external third-party service providers. Accelerate attendees will have a curated option to meet with recommended partners to expand their network, discover new resources, and learn about tools developed to enhance support of their business needs. Accelerate attendees seeking to learn more will have the option to join in-person and virtual product demonstrations, plus 1:1 meetings. Partner Connect Expo participants will be announced on August 15.

Please contact the Amazon Accelerate 2022 Sponsorship Manager, Marco Mendolia, at partnerconnect@amazonaccelerate.com for additional information.

The Amazon Accelerate Help Desk is available Monday – Friday from 6:00 AM – 5:00 PM PT at helpdesk@amazonaccelerate.com.

Amazon Accelerate 2022 will be accessible on your mobile device, although we recommend viewing it on a desktop using the Chrome browser.

The conference is hosted in Seattle in Pacific Time Zone (PDT).

Make sure to add registration@amazonaccelerate.com to your Safe Senders list to ensure you are receiving all conference communications.

Yes. Please refer to your registration confirmation email to find a link to your receipt.

If you would like to make changes to your registration process, select ‘Modify Registration’ in your registration confirmation email. You will need your email address and reference number to return to the registration process. If you need assistance, please contact the Amazon Accelerate Help Desk at helpdesk@amazonaccelerate.com.

Yes. If you would like to transfer your conference pass to a colleague, please contact the Amazon Accelerate Help Desk at helpdesk@amazonaccelerate.com with your confirmation code and your colleagues’ first name, last name, phone number, and email address.

If Amazon Accelerate 2022 receives your cancellation notice by July 31, 2022, you will be issued a full refund of your registration fees via the original payment method. If Amazon Accelerate 2022 receives your cancellation notice between August 1, 2022, and September 1, 2022, you will be issued a 50% refund of your registration fees via the original payment method.

If, due to COVID-19, government policies restrict your travel to the United States, you will be issued a full refund of your registration fees via the original payment method until September 1, 2022.

If Amazon Accelerate 2022 receives your cancellation notice after September 1, 2022, you will not be eligible for any refund.

Event registrations may be transferred to another participant upon approval by Amazon Accelerate 2022 at its sole discretion. To request a cancellation or transfer of your event registration, contact us at helpdesk@amazonaccelerate.com.

The Amazon Accelerate Help Desk is available Monday – Friday from 6:00 AM – 5:00 PM PT at helpdesk@amazonaccelerate.com.
 

In-Person Conference

Yes. You will need your photo ID and confirmation message to pick up your onsite badge.

Yes. Badges will be required for all functions.

In-person perks include the opportunity to connect one-on-one with Amazon Subject Matter Experts for 30-minute pre-scheduled account appointments or onsite live support, quick connects in the Seller Café & Support, live mainstage sessions with senior Amazon leaders, major launch announcements, over 30 hours of deep-dive breakout sessions with live Q&A, virtual conference access, and an exclusive invite to the Amazon Accelerate 2022 Wednesday Evening Block Party!

During registration, you'll have the opportunity to let us know of any dietary restrictions that we should be aware of. This information will be passed to the appropriate parties who will do their best to accommodate your needs.

The average high temperature in September is 67°F, with an average low of 55°F. Please click here for the most up to date weather in Seattle.

The health and safety of our customers, partners, and employees remains our top priority. At Amazon Accelerate 2022, the following health measures will be in place. All attendees are required to comply with the health measures. Revisions will be made in accordance with guidance from the and federal, state, and local requirements.

Learn more

Yes. Food and Beverage is included with your in-person conference access. We will follow all local and venue guidelines for service.

 

Travel Information

We recommend booking flights into Seattle-Tacoma International Airport (SEA) arriving on the afternoon of Tuesday, September 13, 2022 and departing any time after the Thursday Evening Cocktail Reception. Air travel will be at your own expense and booked on your own.

No. Airport transportation will not be provided by Amazon. Upon arrival we recommend taxi and rideshare options that are available to transport you to and from Seattle-Tacoma International Airport (SEA).

Amazon Accelerate 2022 has secured negotiated room rates at several selected hotels within walking distance of the Seattle Convention Center. Hotel accommodations will be at your own expense and are subject to availability at the time of request. Room rates do not include applicable hotel fees and taxes which are subject to change. If a hotel reservation is not required because you are local, staying with friends, or have accommodations, you can select opt-out during the registration process. Upon your arrival at the hotel you will be asked to provide a credit or debit card for room, tax, and incidental charges.

If you would like to extend your stay outside of the conference dates, additional days are subject to availability at the time of request. Please note, the discounted rate may not be available for the extension. Adjust the check-in and/or check-out date and a representative will reach out to you within three (3) business days after receipt of your registration. Once we receive your written approval, your additional nights at the hotel are subject to the hotel’s cancellation policy.

Upon your arrival at the hotel, you will be asked to provide an ID and credit or debit card for the cost of the room, tax, and incidental charges. Be advised debit cards will take longer for refunds or releases due to the banking process, therefore it is recommended to use a credit card as opposed to a debit card.

If you would like to make changes to your hotel request, select ‘Modify Registration’ in your registration confirmation email. You will need your email address and reference number to return to the registration process. If you need assistance, please contact the Amazon Accelerate Help Desk at helpdesk@amazonaccelerate.com.

If you would like to cancel your hotel reservation, select ‘Modify Registration’ in your registration confirmation email and “Cancel”. You will need your email address and reference number to return to the registration process. You will be charged (1) night of room and tax if you cancel your reservation after September 1, 2022. If you need assistance, please contact the Amazon Accelerate Help Desk at helpdesk@amazonaccelerate.com.

No. There is not a deposit due to make a hotel reservation. During the registration process credit card information will be collected to guarantee your room. You will be charged (1) night of room and tax if you cancel your reservation after September 1, 2022. Upon your arrival at the hotel, you will be asked to provide an ID and credit or debit card for the cost of the room, tax, and incidental charges.
 

Accessibility

Contact our Amazon Accelerate Help Desk directly with any questions or needs at helpdesk@amazonaccelerate.com. Requests should be made by August 31, 2022.

Yes. Assistance is available for attendees needing CART, and/or illustrative visual guides. These services are provided by request and must be scheduled in advance of Amazon Accelerate 2022. If you need to schedule any of these services, contact helpdesk@amazonaccelerate.com. Requests should be made by August 31, 2022.

Assistive listening headsets are available in all theater-style session rooms, including mainstage and breakout sessions. Headsets do not need to be arranged in advance and should be picked up from the tech table at the back of the session room. Please return your headsets at the end of each session.

Yes. Accessible transportation will be available at Amazon Accelerate 2022. More details will be added closer to the conference. Requests should be made by August 31, 2022.

Service animals are welcome at Amazon Accelerate 2022. There are designated relief areas for service and support animals on the property. For guest hotel rooms, there are specific guidelines around service and support animals at each hotel property. Please connect directly with your hotel’s reservation desk or concierge for more information.

Yes. The reflection rooms are designed to provide a quiet space for meditation, yoga, and prayer.

Yes. Parent rooms are designed to provide a private, secure space for lactating attendees to express milk. The spaces are equipped with hand sanitizer, wipes, and comfy chairs.

All-gender restrooms are available at the Seattle Convention Center.

Yes. English captions will be provided for mainstage and breakout sessions.

Yes. Any session that includes an instance of lights flashing more than three times in a one second period will include a warning.

You can reach Amazon Accelerate Help Desk by emailing helpdesk@amazonaccelerate.com.

2021 Highlights

Watch some of our most popular sessions from Amazon Accelerate 2021.

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Opening Keynote

Welcome to Amazon Accelerate 2021!

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Navigating Selling on Amazon

Create successful new products with Product Opportunity Explorer.

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Advertising

A-to-Z: Amazon Adveritsing API and advanced reporting.

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Amazon Accelerate 2021 Recap

Check out the Amazon Accelerate 2021 recap today!

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